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AFP Top Ten (Week of May 17, 2017): Spam Filters, Fax Numbers and Business Cards, Finding Major Donors & More!

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1. Rate of Legit Email Getting Caught In Spam Filters Jumped (The NonProfit Times): Fundraising emails were caught up in spam filters twice as often last year compared with 2015, costing the average nonprofit as much as $25,000 in lost revenue last year, including more than $6,000 on #GivingTuesday alone, according to a new report.

2. Using Facebook to Engage More People and Raise Money (Movie Mondays): How do you use Facebook to attract more donors and raise money? Here’s a simple technique that helped one organization double its friends and raise more money in the process.

3. The Silver Linings of Email Unsubscribes (Hilborn): Although unsubscribes can feel painful, they’re part of building and maintaining an email list that actually raises money. Here’s the silver lining in all those unsubscribes, plus what you should REALLY be worried about.

4. Are Nonprofits Hypocritical? (NonProfit PRO): If employees aren’t making a living wage, don’t have health care and work in substandard conditions with outdated equipment, are our organizations really doing good?

5. I Asked a Simple Question Online (Tom Ahern): In which Tom asks, "Which charity is doing the most for Syrian refugees?" The answers were anything but simple.

6. Fundraising Effectiveness: Hunches Aren’t Enough (BoardSource Blog): A nice piece on Measuring Fundraising Effectiveness, developed by BoardSource, AFP, BBB Wise Giving Alliance, and GuideStar. The framework helps boards and their organizations bring a new, evidence-based approach to conversations about nonprofit finance and fundraising.

7. Five Emerging Trends That Should Be on Every Fundraiser's Radar (Charity Village): The face of charitable giving in Canada is significantly different than in the past. Susan Fish outlines five emerging trends fundraisers and charity leaders would do well to pay attention to.

8. Is There a Fax Number On Your Business Card? (Donor Relations Guru): What does your business card say about you? Does it have the link to your LinkedIn profile on it? Is it easy to read for donors young and old? What does it say about all of your communications when your first impression is one from 1994?

9. The Amazing "Hiding Place" Where You Can Find Major Donors (Future Fundraising Now): Where do you find major donors? Most of them are sitting at home reading their direct mail. Like all the donors. So if you need more major donors, take a look at your general direct mail donors. There are some potential mega-donors there!

10. Annual M&R Benchmarks Study Released (Beth’s Blog): One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.