AFP Top Ten (Week of August 23, 2017): Donor Stewardship Across Generations, Writing Video Scripts, Welcome Emails & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. How to Write a Video Script (Hubspot): Videos are becoming popular vehicles for charities to use to communicate, persuade and inspire. Nice piece on the script-writing process, start to finish, including the important reminder to script out every word!
2. How to Solve the Puzzle of Donor Stewardship Across the Generations (Charity Village): Given how much the world has changed over the past century, nonprofits need to consider the philanthropic priorities and preferences of the different generations so they can more effectively steward their supporters.
3. Even for Philanthropists, Museums Can Make Art a Tough Give (The New York Times): Most collectors struggle to donate their art, even valuable art, to museums. Unless the museum ask first, donors should expect some protracted negotiations, according to the article.
4. Public Engagement and How to Get It Right (Imagine Canada): As we try and grow the number of people engaged with our causes and increase financial and non-financial support in this current competitive climate, effective public engagement and the building of trust is not optional, but a requirement. Within public engagement one finds an inherent openness that can help meet the demand for transparency often required of nonprofits, helping diminish the chasm of distrust.
5. Welcome Emails: Essential Elements for Every Nonprofit (John Haydon): Welcome emails are an essential part of your email marketing strategy. It’s that first impression a new donor or volunteer experiences. And that first experience often determines whether they’ll keep coming back.
6. What Chatbots Can Do for Nonprofits: Top 5 Things (Tech Soup): A chatbot (also known as a talkbot, chatterbot, Bot, chatterbox, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program which conducts a conversation via auditory or textual methods. Here’s some ideas on how to be really cutting edge and use one.
7. How to Prime Your Donors BEFORE You Ask for a Major Gift (Amy Eisenstein): Among the nuggets of advice: Consider what you’re NOT asking as you prepare ask meetings with major gift prospects. And of course: You won’t get if you don’t ask.
8. Three Executive Takeaways About Culture from the Google Mess (Smart Brief): Many leaders often feel disempowered and vulnerable when trying to lead on diversity. Here are some ways to take charge of building diversity within your organization.
9. CARE International ‘Don’t Give, Lend’ (SOFII): CARE International was looking for a new way to engage new supporters. What could they do? They asked people to lend, instead of give.
10. When Donors Back Out: Are Charitable Pledges Legally Enforceable? (Inside Philanthropy): A good examination of pledges from a legal (but readable!) perspective and how charities should approach donors who are backing out of their pledges.