AFP Top Ten (Week of October 4, 2017): Latest Trends Top Ten: Cultivating Major Donors, Virtual Nonprofit Meetings, Upgrading Year-End Donors & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Warm Up Potential Major Donors Via Digital (The NonProfit Times): Keeping supporters engaged is as important as ever. Prompt acknowledgment is a must, but so is providing accountability, education, and involvement messaging and opportunities — checking in with how donors feel at each point.
2. Study: Acts of Generosity May Make People Happier (The New York Times Magazine): A new study from the University of Zurich found that people who make generous choices, such as giving away money, are significantly happier than their non-giving counterparts.
3. Focus Outward Rather Than Inward: Five Steps to Adapting Your Message on the Fly (Forbes): One of the distinctions between a good communicator and an influential communicator is that an influential communicator has the ability to adapt their message on the fly without skipping a beat.
4. The Shift in Corporate Social Responsibility (npENGAGE): Andrew Troup talks with Rachel Hutchisson with Blackbaud about the change in relationships between corporations and their philanthropic efforts.
5. Running Effective Virtual Nonprofit Meetings: 9 Best Practices for Facilitating Engagement (Beth’s Blog): Workplace flexibility creates a need for better skills in facilitating virtual meetings and hybrid meetings where some participants are in the room and others participate are using audio-only or video conferencing platform. Here are some ideas from Beth Kanter.
6. Driving Results with Facebook (Hilborn Charity eNews): Yes, Facebook has been around a while. But are you using it to its full potential? A nice series of articles about how charities can best use Facebook.
7. Millennials and the Changing Face of Philanthropy (LinkedIn-Shawn Plater): An understanding of what motivates the next generation of donors to give can provide fundraisers with key insights into how to attract their donation dollars.
8. Upgrading Year-End Donors to a Higher Gift Level (Fired Up Fundraising): With most organizations getting anywhere from 25 – 50% of their revenue at end of year, it’s critical that charities look at how to effectively upgrade their donors.
9. It Takes a Fundraising Team to Keep The Mission Alive (Tallahassee Democrat): The working relationship between an executive director and director of development is vital to the success of any fundraising effort.
10. Five Ways to Keep a Donor’s Eyes Glued to What You Write (Emerson & Church Publishers): Tom Ahern shares five easy ways to adopt techniques that are all but guaranteed to arouse interest and generosity in your donors.