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AFP Top Ten Fundraising Tips for the Week (November 15, 2017): Discovering What Donors Want, Challenges of Donor Clubs, Ethics and Donor Retention & More!

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Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. Are You Thankful for Your Donors? (Ann Green’s Nonprofit Blog): Nonprofit organizations tend to treat thanking their donors as an afterthought.But you need to spend just as much time thanking your donors as you do on fundraising. A few good basic tips here always worth remembering.

2. Giving Tuesday @Inspo: 14 Donation Pages That Know What They’re Doing (Every Action): An organization’s donation page is often its own greatest enemy. Her are 14 donation pages, providing takeaways from each one, so you can apply some of these strategies to your own fundraising campaigns as you close out the year.

3. Why People Respond with Donations (Emerson and Church Publishers): This is an excerpt from Tom Ahern's book, What Your Donors Want…and Why, so it’s automatically required reading. Tom explores how donors play a role in the story they’re “buying” and how the story reinforces the donor’s self-image.

4. Four Ways to Activate Social Media Influencers in Your Nonprofit Network (Classy): The new marketing mantra: Find the “influencers,” and they’re no longer the superstar icon. Each nonprofit has a network of staff, volunteers, fundraisers, donors, and program participants, and these people are significant “influencers” in their personal networks.

5. Discover What Your Donors Really Want (Nonprofit Storytelling): More Tom Ahern…AND Jeff Brooks? We’re in. Nine things your donors truly want, plus five ideas for building donor stories.

6. The Problem with Giving Societies and Membership Programs (The Veritus Group): The bad part about donor clubs is that the donor is not asked to increase giving or give again in the same year. Because of that, you walk away from hundreds of thousands (in some cases millions) of dollars that those donors could give to you but instead, they give it to others.

7. Ethical Acts that Increase Donor Retention (npENGAGE): Frequent, ethical and insightful communication supports your organization’s implementation of the Donor Bill of Rights. Positive interactions will always influence your relationships, but transparency will help grow and strengthen your donors’ trust in you. Here are some tips.

8. No Excuses: Test Your Email Fundraising Appeals (Fundraising is Awesome): You have no legitimate excuse to not test how well your email fundraising appeal will perform before you send it to everyone on your list. Here’s a simple process.

9. Thinking of Investing in Segmentation? Be Careful of These Common and Costly Mistakes (SOFII): In this first of two articles focusing on current fundraising practices, Charlie Hulme highlights five mistakes charities often make when investing in segmentation.

10. Four Great Examples of Demonstrating Impact (nfp Synergy): Communicating impact is not just good practice, it’s also an excellent opportunity to engage donors and potential donors in your work. Communicating impact isn’t just about sharing numbers, it’s about bringing those numbers to life. Here are four great examples.