AFP Top Ten Fundraising Tips (Week of February 19, 2018): Donor Meetings, Reactivating Lapsed Donors, When Goals Don’t Matter & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Why You Need It: 8 Reasons Why the CFRE Makes a Difference in Fundraising (NonProfit PRO): Robin Cabral recommends the CFRE process, and here are eight reasons why she thinks all fundraisers should at least consider it.
2. What You Should — and Shouldn't — Do When Meeting With a Donor (The Chronicle of Philanthropy): This might be a refresher for some and common sense for others, but it all bears repeating. After all, you won’t get a second shot at that first impression.
3. Are Permanently Endowed Gifts a Good Idea? (Hilborn): Brad Offman argues against the idea of limiting the tax benefits associated with permanently endowed gifts, citing that the public benefits too much from these gifts to eliminate them.
4. The Donor Hasn't Given In 9 Years -- Should You Keep Trying? (Future Fundraising Now): Take a look at your number, but winning back a deeply lapsed mid-value donor is worth a little extra work!
5. Five Tips for the First Sentence of Your Next Newsletter Article (The Better Fundraising Company): You want to work hard on the first sentence of your newsletter articles and stories. If the donor likes your first sentence, she’s more likely to read your second sentence, and so on.You don’t have to be a “writer” to make the first sentences of your newsletter sing. But you do have to think about them differently.
6. A Successful Blueprint for Reactivating Lapsed Donors (Garecht Fundraising Associates): Believe it or not, your lapsed donors are crucial to success of your non-profit. They represent “low hanging fruit” for your development program because they have already indicated an interest in your work.
7. Seven Easy Ways to Become A Better Fundraiser in 2018 (changefundraising): Simon Scrivner shares some of the recurring recommendations he’s given to his clients: 7 easy ways for you to become a better fundraiser this year.
8. How the Wrong Focus Drives Down Revenue (The Veritus Group): Some tips for major gift officers on what to focus on and how to spend your time (and all fundraisers, for that matter).
9. How Do I Ask Strangers for Money? (Get Fully Funded): The bottom line here is that you DON’T have to go after strangers to raise money. In fact, it’s not a great idea.Go after warm contacts instead. Inspire them. Tell them your story. Then invite them to join you in changing lives.
10. When Your Goals Matter. And When They Don’t. (Hands On Fundraising): Your fundraising goals are really important – inside your organization. Your donors don’t care. Meeting your goals is your job. Donors want to do something meaningful.