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AFP Top Ten Fundraising Tips (Week of March 19, 2018): Emailing Donors, Better Photos, Donor-Advised Photos & More!

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Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. Searching for Significance (The Veritus Group): A very personal story, with a lesson for all charities about what donors are seeking when they give. Well worth a read.

2. How Often Should You Mail to Your Nonprofit Donors? (Clairification): What, how and who you mail to matters.  In fact, it matters as much, or more, than how often you mail. Instead of trying to find excuses to communicate with folks less, how about finding ways to communicate more effectively?

3. Great Photos Make Great Appeal Letters (Communicate): How are nonprofits using photos in their fundraising letters? Most of us are not using them well enough. That gives your group an opportunity to stand out from the pack–which is what you need to do to raise more money.

4. Four Tips for Engaging and Developing New Donors (Lighthouse Counsel): While shoring up and maintaining relationships with core supporters, nonprofits should also continue to look for new donors who can ensure the sustainability of the organization. Here are some ideas.

5. Key Questions About Donor-Advised Funds Ignored in New Study (The Chronicle of Philanthropy): Alan Cantor with an opinion piece about questions that still need to be answered about donor-advised funds.

6. Six Trends Shaping Corporate Engagement Today (npENGAGE): A good discussion with Rachel Hutchisson, the vice president of corporate philanthropy and citizenship at Blackbaud, about disaster response within a global company, the changing world of work and how it’s changing volunteering in the workplace, and how companies are expanding opportunities for customers and stakeholders to join their social cause support.

7. Video, Web Optimization Lead NPO Tech Spending Plans (The NonProfit Times): Nonprofits managers are looking to invest more in imagery and video, but those investments do not include pop-culture staples such as memes or Snapchat.

8. Are You Having Too Many Fundraising Events? (Fired Up Fundraising): Love ‘em’ or hate ‘em, fundraising events are a fact of life for most nonprofits. Here’s the challenge: Fundraising events are our most inefficient way of raising money. Gail Perry with some special event perspective.

9. Three Million? No Thank You! A Restricted Gift is Declined (The Nonprofit Quarterly): Helpful story about how and why a charity turned down a major gift.

10. The Taxman Cometh, Part 3: A Way Forward (The Agitator): Third of a three-part series on the potential impact of the new tax law, good and bad, and how charities should move forward.