AFP Top Ten Fundraising Tips (Week of May 9, 2018): Being Conversational, Predicting Donor Behavior, Mentorship Questions & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Eleven Amazing Fundraising Truths Discovered by New Writers (Future Fundraising Now): Two new fundraising (and very successful) writers who have been doing some very great work say what they know about fundraising that's making them succeed.
2. How to Respond When You’re Put on the Spot in a Meeting (Harvard Business Review): Google’s research on high-performing teams revealed that two things were consistently present in their meetings: broad participation and psychological safety. Calling on people — even if it feels like putting them on the spot — is critical for gaining broad participation.
3. Craig Linton and Paul Stein on Emotion (SOFII): To revolutionize fundraising in the coming years, we need to reconnect with our donors emotionally and make them feel a valued and important part of our mission to change the world. Project 6 from the Commission on the Donor Experience focuses on the use and misuse of emotion.
4. Nine Essential Strategies for Nonprofit Social Media Marketing (Nonprofit PRO): Nonprofits can easily reach new audiences and bolster their relationships with existing supporters by simply incorporating a few new strategies into their social media marketing. Check out these top social media engagement strategies to boost your marketing efforts.
5. *Every* Nonprofit Leader Is a Fundraiser and Marketer (Guidestar): You’re in the business of sales. Yes, you. All day. Every day. For nonprofits, that means marketing and fundraising. No matter your job title, you can’t divorce yourself from the need to move your mission forward. To establish your relevancy. Your necessity. Your raison d’etre.
6. How Nonprofits Can Get More Email Signups By Being More Conversational (Bloomerang): The concept that we treat digital experiences as if they are with real people is called “social presence.” The presence of social presence, or lack thereof, is one of the main ingredients of successful landing pages and emails.
7. Roger Craver on the Amazing Donor-Behavior Prediction Tool You Can Use Now (Moceanic): Roger Craver, founder of DonorVoice and editor at the must-read blog, The Agitator, describes the power of the donor commitment survey, a simple three-question survey that’s highly predictive of donor giving.
8. The Math of Fundraising (Memphis Daily News): How do you reach a fundraising goal? There are many activities that together can guide you to your fundraising destination. One of these is knowing how many people you need to ask to give to your nonprofit, and at what level people need to give at.
9. How to Create a Special Event Program That Raises More Money (Movie Mondays): Which part of your event raises the most money? So often we get caught up in the daily tasks of the event that we don’t take the time to think through the program part of the event. But this is where most of your money gets raised? Right?
10. Ten Questions You Must Ask Your Mentor (The NonProfit Times): Here are ten questions suggested by AFP members Adrienne McDade and Cherrelle Duncan that mentees ask their mentors to strengthen mentor-mentee relationships.