AFP Top Ten Fundraising Tips (Week of May 30, 2018): Charity Analytics, TED Talks, Donor Retention Strategies & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. One Simple Thing You Can Do to Build Donor Trust (Blue Sky Philanthropy): There’s one simple way organizations of any size can make huge strides towards rebuilding trust with donors – and it goes something like this: Do what you say you’re going to do, when you say you’re going to do it.
2. What Does Great Collaboration Between Brands and Nonprofits Look Like? (Ignite: Action): There are many benefits for nonprofits and purpose-driven organizations when they partner with for-profit companies. How might your organization reap those benefits? And how might your social media team communicate about a partnership and use it to your organization’s best advantage?
3. Three Savvy Strategies for Effective Donor Retention (John Haydon): The key to effective donor communication is to close the gap between making a donation and the impact that these contributions will make. Here are three communication strategies to improve the likelihood that people will support your fundraising goals year after year.
4. Creating a "Grateful Resident" Fundraising Program (LinkedIn-Robin Cabral): If you have ever worked for a nonprofit senior residential community, you know the importance that the residents play as a prospective donor constituent audience. Consider establishing a "Grateful Resident Program", much like a "Grateful Patient Program" in hospital or healthcare settings.
5. Five TED Talks for Nonprofit Professionals (Nonprofit Hub): TED Talks has been around since 1984, but found a resurgence with the rise of the Internet and social media sharing. Here are some picks for the best TED Talks to inspire those who work for nonprofits.
6. Heads of School Need to Work Harder on Fundraising (Charity Channel): A survey of heads of schools about their fundraising work and responsibilities is also instructive for anyone working with a small- to medium-sized organization where the fundraising falls squarely on the shoulders of the executive director.
7. What Do We Mean by Analytics in Charity Marketing? (Imagine Canada): A case study from the Canadian Red Cross partnership with Walmart—well worth reading with a good overview of what we mean by analytics and the different types.
8. Key Statistics on Canada’s Charity and Non-Profit Sector (GlobalPhilanthropy.ca): Some fascinating statistics on Canadian registered charities from the Blumbergs’ Snapshot of the Canadian Charity Sector 2015.
9. “Othering” Language akin to Poverty Porn: Is Your Nonprofit Guilty? (The Nonprofit Quarterly): Empowering participants through language is an idea that resonates with many nonprofits. Are you still using person-first language?
10. Ten Key Characteristics of Top Performing Fundraising Directors (fundraising101): What is the leadership performance you should expect from the ideal fundraising director? Here are 10 key characteristics that you can use to recognize the best fundraising directors, or directors of development, if you prefer!