AFP Top Ten Fundraising Tips (Week of July 11, 2018): Facebook Fundraising, Online Giving, Turning Attendees Into Donors & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. After Taking In $25M, Facebook Fundraisers Get More Ways to Raise Cash for Causes (Fast Company): To help people continue their good work setting up fundraisers and digital lemonade stands, Facebook has unveiled a few new features.
2. What Motivates People to Participate in Civil Society? (Stanford Social Innovation Review): Every year tens of millions of Americans sacrifice their personal time and resources to participate in civil society in some way. Why do they do it? The answers are varied and intertwined, but it might boil down to this: Civic-mindedness starts early, runs deep, and aims higher.
3. My Board Won’t Listen to Me (Joan Garry Consulting): How do you make your board listen to you? That’s the thing. You can’t make them listen. But you can focus on how you can be heard. Here are five ways.
4. Six Ways to Keep Your Fundraising on Track in the Lazy, Hazy Days of Summer (Blue Sky Philanthropy): It can be difficult to stay motivated in the summer and keep working to reach your goals when it feels like everyone else in the world is sittin’ on the dock of the bay. Here are six ways you can keep up your momentum during July and August.
5. Why You Need to Plan Moves for Each Donor on Your Caseload (The Veritus Group): The bottom line is that it’s hard to build solid relationships with 75-150 people without a plan. And in the end, the relationship becomes driven by money (the need to ask) rather than by investing in the donor as a person. Here’s how a marketing impact chart can help.
6. Donors Shifting Offline at Around $300 (The NonProfit Times): More than one-quarter of donors surveyed are comfortable making donations of $500 or more online but the overall donor preference begins to shift to offline giving at about the $300 level.
7. Skeletons in Your Closet (Pitch Consulting): People usually talk about “skeletons in the closet” when it comes to theirs (or other people’s) personal lives. But what secrets are we keeping inside that could be holding us back from greatness as professional leaders?
8. Check Out Best Conference Takeaways on Connecting With Donors (Notes on Nonprofits): Alyce Lee Stansbury with a round-up of some of the best takeaways from the recent AFP Planet Philanthropy Conference in Florida.
9. NPR, KUOW Explore Potential of Fundraising Through Alexa (Current): National Public Radio and radio station KUOW in Seattle are testing a donation feature that Amazon developed to enable charitable giving through its Alexa voice assistant.
10. How to Turn Your Fundraising Event Attendees Into Donors (DonorPerfect): Most folks who attend a fundraising event are doing so for a host of other reasons that are not necessarily about a measure of donor commitment or loyalty. But there are a number of things that you can do to stimulate interest both pre, during, and post-event to at least begin to develop a relationship with some donors.