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AFP Top Ten Fundraising Tips (Week of August 1, 2018): First-Time Donor Follow-Up, Non-Traditional Galas, Using Instagram & More!

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Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. Which First-Time Donors Should You Make Thank You Phone Calls To? (bloomerang): All of them, you say! Well, of course. But what if you can’t? Which first-time donors take priority? Here are some thoughts on prioritizing.

2. What You’ve Been Waiting For: The Nontraditional-style Gala (Special Events Blog): This nontraditional gala model is an immersive journey into the brand of the foundation/organization filled with interactive elements and messaging at every turn. There was no traditional seating, there was no traditional experience, and there was no traditional fundraising. The evening was filled with the unexpected, keeping guests mingling and moving throughout.

3. Smartphones vs. Computers: What It Means for Global Marketers (DM News): In the first quarter of 2018, nearly 384 million smartphones were sold. More than 5 billion people are now connected to mobile services. More and more eyeballs are looking at screens, but what type of screens, and why does it matter?

4. By Not Asking Donors to Give You Short-Change Them (Clairification): You can’t just be wooing donors. You have to ASK donors. That’s the purpose of your work. Your donors want to get there as much as you do. And by not asking donors to give, you’re short-changing them.

5. The Business of Giving: Unusual Fundraising Ideas that Might Just Work (AFP Toronto Chapter Blog): Entrepreneurs form long-term partnerships with investors, and you can do the same when it comes to fundraising for your nonprofit. Here are six unusual fundraising ideas that are surefire ways of compelling more people to donate.

6. Ask Your Donors Key Questions, and Fundraising Becomes Simple! (Development Consulting Solutions): The adage of “you don’t know until you ask” is such a critical element of driving all that you do in fund development. We surely cannot begin to make assumptions for our donors based on our own thoughts, interests, and profiling.

7. How A $75 Donation Can Turn into a Six-Figure Gift (Blue Sky Philanthropy): Success stories don’t happen overnight – they are the result of persistence, hard work, and a serious investment in building meaningful relationships with all your donors. But if you’re ready to make that commitment, here are three secrets you need to know to turn a modest annual donation into a potential transformational gift.

8. How the IRS’s Stance on Donor Disclosure Corrupts the Nonprofit World (The Chronicle of Philanthropy): Roger Colinvaux discusses the impact of the IRS’s new proposal that most nonprofits (other than 501(c)(3) organizations) no longer need to tell the agency the names of people who give $5,000 or more.

9. Why the Things You Hate Make Good Appeals (Hands on Fundraising): The thing is, your colleagues or you don’t have to like what works. But you’ll do what works if you want to raise money.

10. Four Ways to Grow Your Email List Using Instagram (JC Social Marketing): The truth is that Instagram is a social media powerhouse not to be ignored. Nonprofits small and large are using it to share their stories, showcase impact, and directly engage with their stakeholders. Did you know that nonprofits can also use Instagram to build their email subscribers?