AFP Top Ten Fundraising Tips (Week of September 26, 2018): People-Based Marketing, Year-End Donations, Thanking Donors, Resting on Your Laurels & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Make the Switch from a Corporate Job to a Nonprofit Job (Market Watch): So you’re in the nonprofit sector. You probably have friends and colleagues considering a switch. Here’s what to tell them and have them consider.
2. People-Based Marketing: Reading the Signals (NonProfit PRO): From a marketing perspective, signals play an equally crucial role in nonprofit fundraising efforts. After we deliver our message, are we actively listening for feedback? This is the stage where properly identifying and interpreting signals can help us maximize budgets, strengthen relationships with donors, and inform a more effective donor journey.
3. Three Foolproof Ways to Supercharge Year-End Donations (bloomerang): Donor-centered fundraising is about as foolproof as you can get. Because whenever a donor prospect opens up your appeal, the first thing they’ll involuntarily ask themselves is WIIFM (What’s In It For Me)?
4. Going Beyond What is Expected of You: Helping Create a Culture of Philanthropy (Veritus Group): The last in a four-part series: how you can help bring about that culture of philanthropy – a culture that will make working with your donors so much easier.
5. The Top 5 Social Media #Fails You’re Still Committing (And How to #Win Instead!) (Wild Apricot): Every day nonprofits are doing social media wrong. Some are even hurting their reputations from repeated mistakes. If you’re committing some of these social media #fails, don’t worry. Here’s how you can #win.
6. Lions, Tigers and Bears, Oh My: Fundraising in Times of Crisis (Michael Rosen Says…): So how to prepare your organization to weather any scandal or crisis as it continues to strive to raise more money? Michael Rosen and Sophie Penney have some ideas.
7. Take Thanking Your Donors to the Next Level (Ann Green’s Nonprofit Blog): Some basic ideas, and some more advanced things to consider, as you thank your donors this year.
8. How to Fight Nonprofit ‘Resting on Laurels’ Syndrome (Clairification): You had an amazing campaign. You exceeded your goal. You’re ready to do the next campaign in exactly the same way. And there’s your problem!
9. Create *Bulletproof* Stories for Your Nonprofit (Pamela Grow): Statistics never motivate your supporters to give — and give generously. It’s that emotionally compelling hook that triggers your supporters’ imagination. The story that you share about the impact of your work and how your donors are making it happen.
10. The RIGHT Ways to Approach the Wealthiest People for a Gift (Capital Campaign Masters): Before you approach a wealthy individual for a major gift, remember these two key principals: Your needs do not trump their needs, and having wealth is no reason to give.