AFP Top Ten Fundraising Tips (Week of October 10, 2018): Donor Retention Data, Gen Z, Monthly Giving Programs & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. A Sober Reflection on Latest Retention Data (The Agitator): Is there any good news from the latest Fundraising Effectiveness Project? Maybe a little, says the Agitator. Those charities who are successful will be those that put their resources into building and knowing about their donor file rather than their bank account.
2. The Dark Secret of "Churn-And-Burn" Fundraising (Future Fundraising Now): Churn and burn makes little attempt to build relationships with donors. The primary goal is to send as much mail as possible. And it doesn’t work. At all.
3. Three Must-Know Stats about Gen Z Donors (Nonprofit Tech for Good): Often, nonprofits are spending time focused on cultivating Millennial support due to the immense impact this powerful generation has on the world. However, what they may be missing is the larger, and potentially even more powerful, generation creeping up right behind them: Generation Z.
4. End-Of-Year Giving in the Face of the New Tax Law (Donor Drive): Some good thoughts on what to do now, and what to do in the future, with respect to the new tax law.
5. What the Number of Years You’ve Spent at a Company Says About You, According To A Recruiter (Hispanic Network): Here’s some insider info: One thing recruiters go back and forth on all the time is what the number of years you’ve spent at a company says about you professionally. Here’s one recruiter’s perspective.
6. Scope: The Key to Donor Generosity? (Clairification): There’s a powerful psychological principle known as the “identifiable victim effect.” It has to do with how you describe the scope of the problem you’re asking donors to help address. And what they will do as a result of how they perceive this scope.
7. How to Build and Sustain a Successful Monthly Giving Program (Tech Soup): Monthly giving is the fastest growing segment of digital fundraising, offering benefits for both donors and nonprofits. Here’s how to get started.
8. Eight Tips that Will Make Donors Smile and Boost Online Giving (Donor Relations Guru): As online giving surges for nonprofits worldwide, those of us in donor relations must work hard to preserve a valuable donor experience for those online donors, not just those that send in a check. So here is a brief list of some things to consider.
9. Nine Hard Truths Every Fundraiser Needs to Face in the 21st Century (Michael Rosen Says…): If you want to be successful at anything, you need to face the core truths involved no matter how challenging. Ignoring reality is a certain pathway to failure.
10. The Liberating Truth Behind Smart Bequest Fundraising — It’s About Life (moceanic): People don’t want to talk about death. But talking to donors about including your charity in their will has nothing to do with death. These are some of the most life-affirming kinds of conversation you’ll ever have!